I talk to lots of people in the adventure game industry. We chat about all sorts of things, but the conversation often turns to questions like, “How’s it going?” In this case, “it” usually means “sales.” The answer I hear most lately is, “Not so good.”
This is particularly true of d20 publishers, which most major RPG companies (with a few notable exceptions) are these days. The question then becomes, “Why?”
There are lots of theories. Some people figure this is the long-predicted shakedown from the “glut” of d20 product on the market. The market only needs so many different books on elves, the notion goes. Eventually, people stop buying them.
While that could be it, I think there’s a simpler (numeric, even) answer to why sales seemed to fall off the edge of a cliff this summer: 3.5.
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