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	<title>
	Comments on: Figuring Kickstarter Rewards	</title>
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	<link>https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/</link>
	<description>Award-winning &#38; New York Times-bestselling author and game designer</description>
	<lastBuildDate>Tue, 06 Mar 2012 18:24:36 +0000</lastBuildDate>
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		<title>
		By: Matt Forbeck		</title>
		<link>https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53524</link>

		<dc:creator><![CDATA[Matt Forbeck]]></dc:creator>
		<pubDate>Tue, 06 Mar 2012 18:24:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.forbeck.com/?p=3670#comment-53524</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53523&quot;&gt;Monica&lt;/a&gt;.

Thanks for the feedback, Monica (and to Steve, who I forgot to thank above!) 

I broke up the project into four Kickstarters because I was looking for $4-5k per book, and I didn&#039;t think I could raise $48-60k in a single drive. The most successful pure fiction Kickstarter to date cracked $27k after all. 

As it is, we&#039;ve already unlocked the first three books in the first Kickstarter drive, and those cost the backers $25 as signed, limited ebooks. Charging $10 to newcomers wouldn&#039;t be fair to those early backers. They&#039;d rightly feel they were getting dinged for stepping up first. To be fair, the price needs to be at least an extra $25. 

Making it part of a stretch goal means that I&#039;m not asking anyone to make an extra decision if they don&#039;t want to. If they back at $50 or more, they automatically get the older books — if we break $12k on this drive and unlock these three books too. 

I did send a post to the supporters of the first drive too. So far, the feedback&#039;s been overwhelmingly in favor, but it&#039;s still early.]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53523">Monica</a>.</p>
<p>Thanks for the feedback, Monica (and to Steve, who I forgot to thank above!) </p>
<p>I broke up the project into four Kickstarters because I was looking for $4-5k per book, and I didn&#8217;t think I could raise $48-60k in a single drive. The most successful pure fiction Kickstarter to date cracked $27k after all. </p>
<p>As it is, we&#8217;ve already unlocked the first three books in the first Kickstarter drive, and those cost the backers $25 as signed, limited ebooks. Charging $10 to newcomers wouldn&#8217;t be fair to those early backers. They&#8217;d rightly feel they were getting dinged for stepping up first. To be fair, the price needs to be at least an extra $25. </p>
<p>Making it part of a stretch goal means that I&#8217;m not asking anyone to make an extra decision if they don&#8217;t want to. If they back at $50 or more, they automatically get the older books — if we break $12k on this drive and unlock these three books too. </p>
<p>I did send a post to the supporters of the first drive too. So far, the feedback&#8217;s been overwhelmingly in favor, but it&#8217;s still early.</p>
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		<title>
		By: Monica		</title>
		<link>https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53523</link>

		<dc:creator><![CDATA[Monica]]></dc:creator>
		<pubDate>Tue, 06 Mar 2012 18:06:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.forbeck.com/?p=3670#comment-53523</guid>

					<description><![CDATA[When I first heard of your 12 for 12 Kickstarter, I thought you were going to do one fundraiser for the whole year. Because you&#039;re breaking this up into smaller pieces, but still promoting the event as 12 for 12, readers are going to want to participate in the other novels.

There&#039;s a few ways that you can accommodate your readers and, what you&#039;ve proposed, is to ensure that they get a finished copy of the book. That is a different way of supporting your work than trying to raise money to write the books in the first place.

What I would do, is to offer a $10 option to provide people with a copy of both eBooks. Otherwise, I fear you&#039;re distracting your readers with something that&#039;s already happened. 

You could, too, use a poll to get feedback as well from the previous supporters.

Hope that helps!]]></description>
			<content:encoded><![CDATA[<p>When I first heard of your 12 for 12 Kickstarter, I thought you were going to do one fundraiser for the whole year. Because you&#8217;re breaking this up into smaller pieces, but still promoting the event as 12 for 12, readers are going to want to participate in the other novels.</p>
<p>There&#8217;s a few ways that you can accommodate your readers and, what you&#8217;ve proposed, is to ensure that they get a finished copy of the book. That is a different way of supporting your work than trying to raise money to write the books in the first place.</p>
<p>What I would do, is to offer a $10 option to provide people with a copy of both eBooks. Otherwise, I fear you&#8217;re distracting your readers with something that&#8217;s already happened. </p>
<p>You could, too, use a poll to get feedback as well from the previous supporters.</p>
<p>Hope that helps!</p>
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		<title>
		By: Matt Forbeck		</title>
		<link>https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53522</link>

		<dc:creator><![CDATA[Matt Forbeck]]></dc:creator>
		<pubDate>Tue, 06 Mar 2012 18:06:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.forbeck.com/?p=3670#comment-53522</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53519&quot;&gt;Steve Sullivan&lt;/a&gt;.

I considered that at first. I don&#039;t want people to feel like I&#039;m gouging them for ebooks, though, and that adds up to a lot per book. Also, by setting this as a stretch goal — it only happens if we crack all three books — it gives everyone involved an incentive to back high and spread the word. 

On top of that, I don&#039;t want choice paralysis setting in by tossing in another reward level that forces backers to choose between getting a hardcopy and back-joining. As it is, I&#039;m at the maximum number of reward choices I want to have.]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53519">Steve Sullivan</a>.</p>
<p>I considered that at first. I don&#8217;t want people to feel like I&#8217;m gouging them for ebooks, though, and that adds up to a lot per book. Also, by setting this as a stretch goal — it only happens if we crack all three books — it gives everyone involved an incentive to back high and spread the word. </p>
<p>On top of that, I don&#8217;t want choice paralysis setting in by tossing in another reward level that forces backers to choose between getting a hardcopy and back-joining. As it is, I&#8217;m at the maximum number of reward choices I want to have.</p>
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		<item>
		<title>
		By: Matt Forbeck		</title>
		<link>https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53521</link>

		<dc:creator><![CDATA[Matt Forbeck]]></dc:creator>
		<pubDate>Tue, 06 Mar 2012 17:50:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.forbeck.com/?p=3670#comment-53521</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53520&quot;&gt;Jennifer Brozek&lt;/a&gt;.

That&#039;s the idea behind this, Jenn. Thanks!]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53520">Jennifer Brozek</a>.</p>
<p>That&#8217;s the idea behind this, Jenn. Thanks!</p>
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		<title>
		By: Jennifer Brozek		</title>
		<link>https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53520</link>

		<dc:creator><![CDATA[Jennifer Brozek]]></dc:creator>
		<pubDate>Tue, 06 Mar 2012 17:42:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.forbeck.com/?p=3670#comment-53520</guid>

					<description><![CDATA[The point for me was to get you to write all 12 novels. So, I&#039;m good with this. Make it a rolling, building Kickstarter.]]></description>
			<content:encoded><![CDATA[<p>The point for me was to get you to write all 12 novels. So, I&#8217;m good with this. Make it a rolling, building Kickstarter.</p>
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		<title>
		By: Steve Sullivan		</title>
		<link>https://www.forbeck.com/2012/03/06/figuring-kickstarter-rewards/#comment-53519</link>

		<dc:creator><![CDATA[Steve Sullivan]]></dc:creator>
		<pubDate>Tue, 06 Mar 2012 17:38:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.forbeck.com/?p=3670#comment-53519</guid>

					<description><![CDATA[I think you&#039;d be better off with a &quot;buy into the streak&quot; level, which charges, say, $60 or $75 to &quot;back join&quot; into the series.  That way, people that missed out earlier can join in, but they wouldn&#039;t get the same price -- or benefits -- of those of us who got on board right at the start.

Sometimes, you have to pay a premium if you come in late.  But hopefully not so much that you won&#039;t buy in.  IMHO.]]></description>
			<content:encoded><![CDATA[<p>I think you&#8217;d be better off with a &#8220;buy into the streak&#8221; level, which charges, say, $60 or $75 to &#8220;back join&#8221; into the series.  That way, people that missed out earlier can join in, but they wouldn&#8217;t get the same price &#8212; or benefits &#8212; of those of us who got on board right at the start.</p>
<p>Sometimes, you have to pay a premium if you come in late.  But hopefully not so much that you won&#8217;t buy in.  IMHO.</p>
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