Comments on: Macs and ARGs https://www.forbeck.com/2008/01/17/macs-and-args/ Award-winning & New York Times-bestselling author and game designer Wed, 30 Apr 2014 00:35:13 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Matt Forbeck https://www.forbeck.com/2008/01/17/macs-and-args/#comment-43915 Sat, 19 Jan 2008 01:15:43 +0000 http://www.forbeck.com/2008/01/17/macs-and-args/#comment-43915 That’s the exact scheme, Jeff. As you mention, it might be great at a convention and create a lot of buzz. Pair it up with one of the live-action puzzle games from Lone Shark Games or with something like True Dungeon and offer discounts to the game’s players, then you’d have an ARG-like game to attach to the promotion too.

You could also use it for a short-term promotion through a website. A multi-publisher site like Indie Press Revolution, DriveThruRPG.com, or even Paizo might gain a lot of traction out of it by drawing in fans of all sorts of different games too.

]]> By: Matt Forbeck https://www.forbeck.com/2008/01/17/macs-and-args/#comment-50536 Sat, 19 Jan 2008 01:15:00 +0000 http://www.forbeck.com/2008/01/17/macs-and-args/#comment-50536 That’s the exact scheme, Jeff. As you mention, it might be great at a convention and create a lot of buzz. Pair it up with one of the live-action puzzle games from Lone Shark Games or with something like True Dungeon and offer discounts to the game’s players, then you’d have an ARG-like game to attach to the promotion too.

You could also use it for a short-term promotion through a website. A multi-publisher site like Indie Press Revolution, DriveThruRPG.com, or even Paizo might gain a lot of traction out of it by drawing in fans of all sorts of different games too.

]]> By: Jeff Tidball https://www.forbeck.com/2008/01/17/macs-and-args/#comment-43914 Fri, 18 Jan 2008 23:20:40 +0000 http://www.forbeck.com/2008/01/17/macs-and-args/#comment-43914 Is one of the features of this promotion that additional apps are added to the bundle as more people buy it? (And that early purchases can download the later additions for free as/if the thresholds are reached?)

I read something about a bundle like that recently, and thought it would be a good convention promotion for a single publisher.

“We’re selling books A, B, C, X, Y, and Z. The bundle costs $15, and includes A, B, and C by default. If 50 people buy the bundle, they all get X, too. If 100, X + Y. If 1,000, X + Y + Z.”

That leverages people to try to convince others to buy the same thing they bought, because then everyone gets something free.

It also makes it beneficial for people to keep stopping by your booth over the course of the convention, to see if a new threshold has been met. That makes you look busy, which attracts more attention.

]]> By: Jeff Tidball https://www.forbeck.com/2008/01/17/macs-and-args/#comment-50535 Fri, 18 Jan 2008 23:20:00 +0000 http://www.forbeck.com/2008/01/17/macs-and-args/#comment-50535 Is one of the features of this promotion that additional apps are added to the bundle as more people buy it? (And that early purchases can download the later additions for free as/if the thresholds are reached?)

I read something about a bundle like that recently, and thought it would be a good convention promotion for a single publisher.

“We’re selling books A, B, C, X, Y, and Z. The bundle costs $15, and includes A, B, and C by default. If 50 people buy the bundle, they all get X, too. If 100, X + Y. If 1,000, X + Y + Z.”

That leverages people to try to convince others to buy the same thing they bought, because then everyone gets something free.

It also makes it beneficial for people to keep stopping by your booth over the course of the convention, to see if a new threshold has been met. That makes you look busy, which attracts more attention.

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