I doubt most of us will pitch directly on Twitter. However, Twitter has a strict limit and for that reason a useful way of boiling down the pitch to its bare essence.

I understand your concern about spoilers, and your distinction between a hook and a pitch. Most pitches contain the hook. However, if you can’t come up with a solid pitch without spoilers, then you’re going to have a hard time hooking anyone with your story.

Also, what if your cool twist is a spoiler? The pitch and the hook fulfill different marketing roles – sometimes you can use the same for both, but not always. A tweet-length hook is a great idea, but I’m not likely to be pitching my manuscript on Twitter. Not yet, anyway!

Still, food for thought…

Exactly. If you can’t quickly explain to someone why they should buy it, then why would they?

RT @mforbeck: New blog post: The Tweet Pitch http://www.forbeck.com/2010/09/29/the-tw…

@Jamie1km I’ll be wary and ready.

@mforbeck Someone’s gonna call this a Twitch, and they should be punched in the throat.