The Tweet Pitch

When you’re trying to sell somebody on an idea for a story or a game, it’s a good idea to see if you can boil it down to something short and snappy, the kind of two- or three-sentence package that tells what the thing’s about and why it’s so cool that the listener must want to know more. This is commonly called an elevator pitch, as in “Pitch me your idea while I’m riding in an elevator with you.”

These days, it seems more appropriate to try for a tweet pitch, something you can express in 140 characters or less. That way you can grab someone’s attention on Twitter, Facebook, or whatever other social network you favor.

By way of example, here’s a tweet pitch (#tweetpitch) for Amortals:

AMORTALS: Secret Service agent’s mind is restored into clone. He must figure out who murdered him this time—and why.

Try it with your own book or game or film — or give it a shot with one of your favorites. Like this:

STAR WARS: Farmboy with magical talent rescues a princess and restores peace to the galaxy by blowing up huge space station.

Comments 8

  1. I used to tell wannabe games designers and publishers that if they couldn’t pitch me their game in a single sentence without commas or conjunctions then their idea was not commercial. For novels I’d relax the conjunction rule.

  2. I can usually boil it down into 30 words or less, but 140 characters is tough – precise vocabulary is not necessarily short. And not every story concept is as simple as “Snakes on a Plane” 🙂

    Also, what if your cool twist is a spoiler? The pitch and the hook fulfill different marketing roles – sometimes you can use the same for both, but not always. A tweet-length hook is a great idea, but I’m not likely to be pitching my manuscript on Twitter. Not yet, anyway!

    Still, food for thought…

    1. I doubt most of us will pitch directly on Twitter. However, Twitter has a strict limit and for that reason a useful way of boiling down the pitch to its bare essence.

      I understand your concern about spoilers, and your distinction between a hook and a pitch. Most pitches contain the hook. However, if you can’t come up with a solid pitch without spoilers, then you’re going to have a hard time hooking anyone with your story.

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