When you’re trying to sell somebody on an idea for a story or a game, it’s a good idea to see if you can boil it down to something short and snappy, the kind of two- or three-sentence package that tells what the thing’s about and why it’s so cool that the listener must want to know more. This is commonly called an elevator pitch, as in “Pitch me your idea while I’m riding in an elevator with you.”

These days, it seems more appropriate to try for a tweet pitch, something you can express in 140 characters or less. That way you can grab someone’s attention on Twitter, Facebook, or whatever other social network you favor.

By way of example, here’s a tweet pitch (#tweetpitch) for Amortals:

AMORTALS: Secret Service agent’s mind is restored into clone. He must figure out who murdered him this time—and why.

Try it with your own book or game or film — or give it a shot with one of your favorites. Like this:

STAR WARS: Farmboy with magical talent rescues a princess and restores peace to the galaxy by blowing up huge space station.