I’ve long explained to my wife that superhero comics are the male equivalent to the soap opera: continuing storylines, implausible plots, cartoonishly drawn (literally and metaphorically) characters, and over-the-top dialog. Now, according to ICv2.com, Marvel helps me put another nail in that argument’s coffin by teaming up with Guiding Light to help promote each other.
Newsarama has an interview with Marvel Assistant Manager of Sales Communication Jim McCann about this too. I had breakfast with Jim at Comic-Con, and we chatted about the soap/comics connection there too. It came up because Jim actually made the leap from working on soap operas to Marvel Comics. Now he’s made a national project to show everyone else their similarities too. I can’t wait to see how it shakes out.