EDOC Laundry is a company that tells a story through its clothing. This forms an Alternate Reality Game, much like you might find from 4orty 2wo Entertainment, which created the Beast (on which I did a bit of work). Sound strange? Not if you realize (as you would from this interview on ARGN.com) that the mind behind EDOC is none other than Dawne Weisman. (Dawne’s husband is Jordan Weisman of 4orty 2wo, WizKids, and FASA fame.)
It’s a wild idea, to form a story-driven game through clothing, and Dawne’s been working hard at it for a couple years—including a lot of development time before the line launched in March of this year. I’m looking forward to seeing how it all plays out.
Update: ARGN has a new article about the EDOC, posted just days ago.
One Ping to “Clothes Make the Game”
2 Responses to “Clothes Make the Game”
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1. Jason L Blair Says:
May 31st, 2006 at 5:29 pmI saw the EDOC guys on Attack of the Show months ago. Very interesting little thing they have going.
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2. Matt Forbeck Says:
May 31st, 2006 at 6:38 pmIt sure is. It’s typically sharp Weisman (Jordan or Dawne) thinking. After taking ARGs to a new level on the internet, it’s then a matter of seeing what other ways you can bring such things to the world. (See my recent post on Cathy’s Book for Jordan’s attempt to do the same kind of things with books.)
June 14th, 2006 at 10:03 pm
[...] My recent post on EDOC Laundry piqued the interest of regular commenter Christian Johnson, so he sent me a list of questions about alternate-reality games (ARGs). Today, he posted his notes and questions and my answers at Cinerati. [...]