28

Spreading the Battle Dice Word

Playmates Toys has asked me for ideas on how to get Battle Dice into more players’ hands. I have my own notions, of course, but I wonder if you might have some of your own you’d be willing to share. What would get you to play a game like this? What would pique your interest? What’s stopping you now?

Consider this an informal market research quiz. Hit me with what you got. Think as far outside the box as you like. I’m looking for whatever fresh ideas you may have. Thanks!

Comments 28

  1. Well Matt, this may not be outside the box, but the only reason I haven’t picked up battle dice is the collectability aspect.

    I really desire to be able to purchase sets and collectability isn’t an incentive for me. I know that for some it is, but I am not among them. I have begun to prefer games like Munchkin and Blue Moon where you have an “expandable” game, but that you know what you’re getting.

    With Battle Dice, I could see “Marvel Knights,” “Avengers,” and “X-men” sets as deals. I like the concept of the game and the size/look of the minis, but right now I am more looking forward to FFG’s MSH game and any possible expansions it might have.

    Another idea might be “scenario” packs where you could offer battlegrounds and movement rules etc. Kind of use BD as a bridge between intro miniatures gaming and intro-role playing.

    Right now the “boosters” are 3 figures and one die for approximately $7 and you don’t know what you’re getting. I would pay $15.00 to get 6 Avengers figures knowing what I would get. You could do “mail in” offers for limited figures that require a certain number of “points” from the back of sets. The Avengers are a big team and have a large number of enemies so each pack could be worth say 4 points. You could have 4 different Avengers/Foes of sets and if I send in $15.00 with 16 points, I could get the LE Thor.

    Just thinking.

  2. Well Matt, this may not be outside the box, but the only reason I haven’t picked up battle dice is the collectability aspect.

    I really desire to be able to purchase sets and collectability isn’t an incentive for me. I know that for some it is, but I am not among them. I have begun to prefer games like Munchkin and Blue Moon where you have an “expandable” game, but that you know what you’re getting.

    With Battle Dice, I could see “Marvel Knights,” “Avengers,” and “X-men” sets as deals. I like the concept of the game and the size/look of the minis, but right now I am more looking forward to FFG’s MSH game and any possible expansions it might have.

    Another idea might be “scenario” packs where you could offer battlegrounds and movement rules etc. Kind of use BD as a bridge between intro miniatures gaming and intro-role playing.

    Right now the “boosters” are 3 figures and one die for approximately $7 and you don’t know what you’re getting. I would pay $15.00 to get 6 Avengers figures knowing what I would get. You could do “mail in” offers for limited figures that require a certain number of “points” from the back of sets. The Avengers are a big team and have a large number of enemies so each pack could be worth say 4 points. You could have 4 different Avengers/Foes of sets and if I send in $15.00 with 16 points, I could get the LE Thor.

    Just thinking.

  3. Thanks for the ideas, Christian. I don’t think we’ll be able to get away from the collectibility in this game, but I understand how you feel about it. The redemption idea is cool though.

  4. Post
    Author

    Thanks for the ideas, Christian. I don’t think we’ll be able to get away from the collectibility in this game, but I understand how you feel about it. The redemption idea is cool though.

  5. Hi Matt,
    I saw MBD at a KB Toys yesterday. I thought about picking it up for my son. The reason I haven’t yet is that by looking at the box I can’t tell if he’d like it. There’s just not enough information there to help someone like me decide if it’s what I’m looking for. Making the rules available for download was a good move for them, though, and I’m downloading them now.

    So, that should help with people who know games and know exactly what they’re looking for. As for the others (most likely the kids the game is aimed at) it would help greatly if they could play the thing. In-store demos aren’t anything “out of the box”, and maybe they’re happening somewhere. Does Playmates have any organized demo program?

    Lastly, how about giving away boosters or small packs that will allow players to get a hint of the game? It seems like they’d catch attention at comic shops or comic cons.

  6. Hi Matt,
    I saw MBD at a KB Toys yesterday. I thought about picking it up for my son. The reason I haven’t yet is that by looking at the box I can’t tell if he’d like it. There’s just not enough information there to help someone like me decide if it’s what I’m looking for. Making the rules available for download was a good move for them, though, and I’m downloading them now.

    So, that should help with people who know games and know exactly what they’re looking for. As for the others (most likely the kids the game is aimed at) it would help greatly if they could play the thing. In-store demos aren’t anything “out of the box”, and maybe they’re happening somewhere. Does Playmates have any organized demo program?

    Lastly, how about giving away boosters or small packs that will allow players to get a hint of the game? It seems like they’d catch attention at comic shops or comic cons.

  7. Thanks for the notions, Mike. Playmates has put up the rules, as you mentioned, and they’re in the process of launching an organized play system, which will include demos. Also, they’re giving away a quarter million Spider-man in select schools around the country. Perhaps another freebie for stores would work too.

  8. Post
    Author

    Thanks for the notions, Mike. Playmates has put up the rules, as you mentioned, and they’re in the process of launching an organized play system, which will include demos. Also, they’re giving away a quarter million Spider-man in select schools around the country. Perhaps another freebie for stores would work too.

  9. Have they thought of participating in Free Comic Book Day, Matt? Sponsoring games on that day at the stores with an LE (assuming they’d want to go a limited edition route) as a prize for the winner would be cool. And you could also give away the Spider-Man that is being given at the schools as the FCBD item.

  10. Have they thought of participating in Free Comic Book Day, Matt? Sponsoring games on that day at the stores with an LE (assuming they’d want to go a limited edition route) as a prize for the winner would be cool. And you could also give away the Spider-Man that is being given at the schools as the FCBD item.

  11. Post
    Author
  12. If it weren’t for the obvious choking hazard, I’d have some sort of kid’s meal promotion going on. Any tie-ins with the upcoming “X-Men” or “Superman” films?

  13. If it weren’t for the obvious choking hazard, I’d have some sort of kid’s meal promotion going on. Any tie-ins with the upcoming “X-Men” or “Superman” films?

  14. Sadly, the license doesn’t cover the movies, which are different, even though they’re based on the comics as well. We can do some things to help people make the connection between the films and the game, but we can’t be explicit about it.

  15. Post
    Author

    Sadly, the license doesn’t cover the movies, which are different, even though they’re based on the comics as well. We can do some things to help people make the connection between the films and the game, but we can’t be explicit about it.

  16. One thing that I REALLY would like with games that use comic characters is the idea of actually having benefits form fighting with you teamates and penalties for fighting with your enemies of nemesis. It should be encouraged to get players to use theme based teams. The benefit should be substanial and not just a minor one.

    A second thing is the idea of making sure there is balance with characters. Having characters that are too over powered or underpowered means the variety of figures doesnt make a difference. You will see the same characters all the time…especially in tourneys.

    Hope this helps
    James from Seattle

  17. One thing that I REALLY would like with games that use comic characters is the idea of actually having benefits form fighting with you teamates and penalties for fighting with your enemies of nemesis. It should be encouraged to get players to use theme based teams. The benefit should be substanial and not just a minor one.

    A second thing is the idea of making sure there is balance with characters. Having characters that are too over powered or underpowered means the variety of figures doesnt make a difference. You will see the same characters all the time…especially in tourneys.

    Hope this helps
    James from Seattle

  18. Post
    Author
  19. I collect the figures just beause I think they are neat and finely detailed for their size. Unfortunately, the rules are obviously for younger players. I’ve come up with much more complicated stats for the figures (at least, characters I’m familiar with). These stats include speed and you actually move your figures across maps to fight like most miniatures games. Problem is, its really close to the DnD miniatures game and doesn’t utilize the pop-dice at all. Maybe I’ll put a little more thought into that, but the point is, I beleive if there were a more “grown-up” way to play, it may bring in more players. These stats and maps could be downloadable from the Battle Dice Site.

  20. I collect the figures just beause I think they are neat and finely detailed for their size. Unfortunately, the rules are obviously for younger players. I’ve come up with much more complicated stats for the figures (at least, characters I’m familiar with). These stats include speed and you actually move your figures across maps to fight like most miniatures games. Problem is, its really close to the DnD miniatures game and doesn’t utilize the pop-dice at all. Maybe I’ll put a little more thought into that, but the point is, I beleive if there were a more “grown-up” way to play, it may bring in more players. These stats and maps could be downloadable from the Battle Dice Site.

  21. Hi Draven!

    I understand your point. The trick, for Playmates, is reaching a mass-market audience, which isn’t always easy, no matter who you are and what the product is.

    If you’re looking for some intriguiging advanced rules ideas, check out the forums at http://www.marvelbattledice.com. The players there have come up with some great variants.

  22. Post
    Author

    Hi Draven!

    I understand your point. The trick, for Playmates, is reaching a mass-market audience, which isn’t always easy, no matter who you are and what the product is.

    If you’re looking for some intriguiging advanced rules ideas, check out the forums at http://www.marvelbattledice.com. The players there have come up with some great variants.

  23. Someone touched on this earlier, but perhaps if you could SEE what’s inside before you buy it. TRU usually has demos of Heroscape and Lego sets inside hard plastic shells.

    You wouldn’t need to roll the die, or touch the figures, but seeing what’s inside and a simple step by step graphic on how to play would be most helpful. I played this game at a convention, and I really enjoyed it.

    What if Playmates put some flyers in other boxes of toys (TMNT, etc) and you could send in a coupon for one figure. Then we could all get a sample and Playmates could have a mailing list of prospective clients to send out coupons for Starter Sets and Boosters.

    I guess I am saying, the only thing stopping me right now is a coupon 🙂

  24. Someone touched on this earlier, but perhaps if you could SEE what’s inside before you buy it. TRU usually has demos of Heroscape and Lego sets inside hard plastic shells.

    You wouldn’t need to roll the die, or touch the figures, but seeing what’s inside and a simple step by step graphic on how to play would be most helpful. I played this game at a convention, and I really enjoyed it.

    What if Playmates put some flyers in other boxes of toys (TMNT, etc) and you could send in a coupon for one figure. Then we could all get a sample and Playmates could have a mailing list of prospective clients to send out coupons for Starter Sets and Boosters.

    I guess I am saying, the only thing stopping me right now is a coupon 🙂

  25. Those are good ideas, Joe. I’m sure those displays cost quite a bit, but perhaps Playmates would go for it. I’m glad to hear you like the game. You can get just such a coupon, by the way, if you can find an official tournament or demo to play in.

  26. Post
    Author

    Those are good ideas, Joe. I’m sure those displays cost quite a bit, but perhaps Playmates would go for it. I’m glad to hear you like the game. You can get just such a coupon, by the way, if you can find an official tournament or demo to play in.

Leave a Reply