Playmates tells me that the Marvel Heroes Battle Dice commercial started airing yesterday. Staff Sergeant Brian Bird reported seeing the commercial on Cartoon Network yesterday, and it’s supposed to be running on Nickelodeon, Fox Kids, and maybe ABC Family too.
This is the first game I’ve worked on that’s had a national TV campaign behind it. The concept of how much money goes into mass-market products like this can boggle the mind. But it’s a good boggling.