Here in Beloit, WI, our Downtown Business Association sponsors a lighted holiday parade every year on the Friday night after Thanksgiving. This year, the theme is “Through the Eyes of a Child.” As such, they asked if our kids would be willing to lead the parade, since we seem to have a lot of children with eyes to see through around here. If you’re in the area, stop by and cheer us on. The details:
Santa makes his grand entry to downtown Beloit, cheered on by large crowds and a glittering procession of floats from businesses, civic organizations, and spirit-filled families! Along Grand Avenue West to East. Begins at First National Bank Plaza at 5 pm. with music, 5:30 pm choral sing, 6 pm Santa arrives and tree lighting, 6:30 pm parade, and 7 pm Santa stops to visit at Turtle Creek Bookstore. Free admission.
The highlight of the event is usually just after Santa’s sleigh lands on the roof of the First National Bank. Shortly after, one of the city’s fire engines runs up to the bank and picks Santa up off the roof with its extended ladder. You have to see it to believe it.