Comments 4

  1. Dear Matt:

    I just wanted to let you know that I wrote a Part III about this topic where I clarify that this isn’t “The Caputo Plan” or even my suggestion. This is something of an analysis and report to let everyone know that this may be an option on the Marvel Board of Director’s desk that will change the landscape of the industry. It doesn’t matter to me either way.

    Best,
    Tony

  2. Dear Matt:

    I just wanted to let you know that I wrote a Part III about this topic where I clarify that this isn’t “The Caputo Plan” or even my suggestion. This is something of an analysis and report to let everyone know that this may be an option on the Marvel Board of Director’s desk that will change the landscape of the industry. It doesn’t matter to me either way.

    Best,
    Tony

  3. Hi Tony:

    Thanks for stopping by. I read your follow-up and thought about responding to it, but you seemed to sum your position up nicely, just as you have here. I agree that this is an option that Marvel could be exploring and likely has.

    I don’t think it’s a wise option for them to pursue though. Marvel would be smarter to hedge its bets by sticking to its core comptency—publishing comics—rather than making a clean leap straight to film. As you pointed out, there is a lot more money to be made in Hollywood, but even the top studios there sometimes struggle to make a profit. Marvel is still wet behind the ears when it comes to film, and the board would be wise to resist replacing their current business model with another in wholesale fashion.

  4. Post
    Author

    Hi Tony:

    Thanks for stopping by. I read your follow-up and thought about responding to it, but you seemed to sum your position up nicely, just as you have here. I agree that this is an option that Marvel could be exploring and likely has.

    I don’t think it’s a wise option for them to pursue though. Marvel would be smarter to hedge its bets by sticking to its core comptency—publishing comics—rather than making a clean leap straight to film. As you pointed out, there is a lot more money to be made in Hollywood, but even the top studios there sometimes struggle to make a profit. Marvel is still wet behind the ears when it comes to film, and the board would be wise to resist replacing their current business model with another in wholesale fashion.

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